> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gridbeds.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> The property's indicators on the dashboard — occupancy, ADR, RevPAR, booking pace, the forecast — and guest analytics.

Gridbeds's figures live in two places: the **Dashboard** tabs (for the property) and **Analytics** (for guests). There is no custom report builder; for money, see also [Accounting and reports](/en/accounting).

## The dashboard

**Dashboard** has the tabs **Today** (see [Front desk](/en/front-desk)), **Overview**, **Housekeeping** (see [Housekeeping](/en/housekeeping)), **Quality** and **Channels** (see [Channels](/en/channels#channel-mix-and-commissions)). They all follow the property in the switcher; **Overview** needs permission to view analytics, **Quality** permission to view guests, and **Channels** permission to view channels (the sync health) or analytics (the channel mix); each card on it shows only to whoever may open it.

### Overview

**Overview** ("Key performance indicators and trends"), for a **Period** — **This month**, **Last 7 days**, **Last 30 days** or **This year**:

| Indicator | What it means |
| - | - |
| **RevPAR** | Revenue per available room |
| **Average Daily Rate** | Average per occupied night (ADR) |
| **Occupancy Rate** | Occupied nights out of those available |
| **Net Revenue** | Revenue after channel commissions |
| **Booking Health** | **Cancellation Rate**, **No-show Rate**, **Avg. Length of Stay**, against the previous period |

**On the books** shows what the next 30, 60 or 90 nights already hold, with occupancy, room revenue and the last week's pickup, each beside the same nights a year earlier as they stood on the same day then. It used to sit on Today; Today is for what to do now, so the pace question is asked here.

Further down: **Booking Pace**, **Revenue Overview** (the last 6 months), **Weekly Occupancy** (by day of the week), **Revenue by Channel** (revenue, commission, net), the comparison with last year and the **Revenue Forecast** — for the next 7, 14 or 30 days and the rest of the month, from confirmed bookings. Whenever the switcher names more than one property, **Property comparison** appears too: a row for each property in view and a total for them together. The total is worked out over the whole set — occupied nights over available nights, room revenue over rooms sold — never as an average of the rows, so a small guesthouse does not weigh as much as a large hotel. The table follows the switcher and has no picker of its own; **New group** opens the group editor on the properties in view.

At the bottom, the recent activity appears only to a member who may also view bookings: its entries name guests, bookings and payments, and the server refuses the feed to anyone else, a housekeeping manager included.

Commissions are estimated with the rates in **Settings → Channel commissions** — see [Channels](/en/channels).

### Quality

**Guest Reviews**: total reviews, average rating, response rate and positive rate, the rating distribution, by platform, sentiment and **Pending Responses**, with **Respond**. The details are in [Reviews and reputation](/en/reviews).

## Guest analytics

**Analytics**, in the group of the same name, opens on **Guest Analytics** ("Data-driven insights into guest behavior and value"). It is part of your subscription's advanced analytics module and needs permission to view analytics **and** permission to view guests.

* At the top: **Guests Analysed**, **Average LTV**, **Total Revenue** and **At-Risk Guests**.
* **Value Segments** (VIP, Premium, Standard, Budget — by how much they spent), **Frequency Segments** (**Loyal (5+)**, **Repeat (2-4)**, **First-time**) and **Recency Segments** (**Recent (\< 90 days)**, **Lapsed (90-365 days)**, **Dormant (> 365 days)**).
* The tabs **High-Value Guests**, **At-Risk Guests**, **Likely to Book** and **Upsell Opportunities**, each with **View All** (the top 100).

<Warning>
  The analytics do not recalculate on their own: click **Recalculate Analytics** (the calculation runs in the background; the top shows **Last calculated** or **Never calculated**).
</Warning>

The lists help you choose whom to contact; the messages themselves go out from [Messages](/en/messages) or through [Automation](/en/automation).


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